Dear Business Friends & Colleagues
Antonín Lukeš
Today the Pharma business finds itself asking a lot of questions about the future of the industry, the right direction to take, and the business models that will ensure flexibility and adaptability in a changing marketplace. Data3s is a company committed to helping Pharma professionals like you figure out the answers to those questions and implement solutions that support the direction your company decides to take.
The past year has seen a lot of emphasis on the need to adopt new business models. The KAM model, in particular, has been at the forefront of the conversation. Many of our own customers have been testing their own theories of what Key Account Management really means, and how best to influence the complex healthcare networks in their different countries.
Their experiences, and their discoveries, have been far from identical. Each country is different, and every society, whether it’s cultural, national or organizational, has unique features that need to be taken into consideration. We’ve found that no single approach can be 100% replicated from one company to another.
Our experience in emerging markets, especially in Central Eastern Europe and Turkey, has given us a unique insight into the different demands and expectations of each market. We know the typical prescription habits, frequency of rep-doc interactions, the increasing importance of pharmacists, and the types of relationships that bring about the best physician access in these emerging economies.
That’s why our approach to every company is different, and different in every country. Even when serving national affiliates of a corporate group united by common standards, we take a case by case approach that helps customers leverage local drivers while communicating valuable information up the chain of command. Balancing local and corporate needs is one of our core strengths.
How do we do this? By making sure the technology we build is as flexible as possible to accommodate all possible scenarios; by being ready to develop new solutions quickly to satisfy our clients’ needs; by working with value-added partners in more regionally-distinct markets to make sure users can adopt our solutions without difficulty; and by putting as much control over the system and how it works in hands of our clients.
I invite you to take a look at our brochure and find out some of the great things we can bring to your company. Get in touch with us directly to talk about the solutions you need and how we can bring value to your organization. And most importantly, I invite you to talk to our customers. Their opinions matter to us most.
Yours Sincerely
Antonín Lukeš
Chief Executive Officer
Data3s
Click here to read last year’s message
Dear Business Friends and Colleagues
As we begin to climb out of a period marked by extreme financial tumult and market uncertainty, many of you may have lowered your expectations about what the future can bring. Under pressure from stakeholders to focus on short-term gains, you may find it difficult to choose how to invest in your company’s long-term success, whether it is an investment in technology, human resources, or even a new way of managing your business.
But while the prospects for a full recovery might still seem quite far off, I would argue that there is no better time than now to take a good look at what’s positive about your business, and how you can promote those values for greater excellence. Tough times have a way of infusing old principles with a fresh urgency: Value your customers. Streamline your operations. Strive for efficiency in every area.
Focusing on core concepts of Sales Force Effectiveness is one of the best ways for companies like yours to leverage value from their customer relationships. But if my 15 years in the pharma industry taught me anything, it was that you need the right tools to measure and guide your process, to maintain your vision and see it through.
I founded Data3s in 2006 on the premise that we could help companies do just that. Our core team (including our great KAMs) had spent their careers in the pharmaceutical industry, many of us in the CRM department of a large, multinational European generics company. Our primary goal was to help our colleagues in multiple countries across Europe leverage the best technologies available to promote the principles of SFE. After years of research, hard work, trial and error, we created a CRM solution that goes further than any other CRM system on the market.
From its first release, the new system, now called eluzzion, offered all the tools sales personnel, from MedReps to BUMs, need to perform their very best under changing, uncertain conditions. It came with built-in analytic tools that allowed critical business intelligence analysis from solid, historical data. It seamlessly integrated with multiple information systems, both internal and external, for comprehensive information sharing across departments. It offered users a familiar, intuitive interface designed to both follow and guide their workflow. And best of all, it came with a management system that allowed, for the first time, 100% independent administration by CRM managers and IT personnel.
Now, after several years on the market and many versions later, we are proud to offer this system to you. Join our other customers in experiencing the only all-in-one CRM/BI solution made especially for your business. From the very beginning, our product development has been guided by our customers. We take your comments so seriously, in fact, that we provide updates and new versions of eluzzion at least three times per year to make sure the system keeps pace with the changing needs of your business.
This is the approach that I think represents CRM at its best. In our view, a CRM solution is less about the technology itself than about how technology can be applied to drive sustainable business growth. This is what makes Data3s a CRM company in the fullest sense: The eluzzion CRM system is not just a product we sell, but is something we strive to embody in everything that we accomplish.
With the right choices, and best opportunities, still ahead of us, I believe we have many reasons to be optimistic about the future.
Yours Sincerely
Antonín Lukeš
Chief Executive Officer
Data3s
