Dear Business Friends & Colleagues
Today the Pharma business finds itself asking a lot of questions about the future of the industry, the right direction to take, and the business models that will ensure flexibility and adaptability in a changing marketplace. Data3s is a company committed to helping Pharma professionals like you figure out the answers to those questions and implement solutions that support the direction your company decides to take.
The past year has seen a lot of emphasis on the need to adopt new business models. The KAM model, in particular, has been at the forefront of the conversation. Many of our own customers have been testing their own theories of what Key Account Management really means, and how best to influence the complex healthcare networks in their different countries.
Their experiences, and their discoveries, have been far from identical. Each country is different, and every society, whether it’s cultural, national or organizational, has unique features that need to be taken into consideration. We’ve found that no single approach can be 100% replicated from one company to another.
Our experience in emerging markets, especially in Central Eastern Europe and Turkey, has given us a unique insight into the different demands and expectations of each market. We know the typical prescription habits, frequency of rep-doc interactions, the increasing importance of pharmacists, and the types of relationships that bring about the best physician access in these emerging economies.
That’s why our approach to every company is different, and different in every country. Even when serving national affiliates of a corporate group united by common standards, we take a case by case approach that helps customers leverage local drivers while communicating valuable information up the chain of command. Balancing local and corporate needs is one of our core strengths.
How do we do this? By making sure the technology we build is as flexible as possible to accommodate all possible scenarios; by being ready to develop new solutions quickly to satisfy our clients’ needs; by working with value-added partners in more regionally-distinct markets to make sure users can adopt our solutions without difficulty; and by putting as much control over the system and how it works in hands of our clients.
I invite you to take a look at our brochure and find out some of the great things we can bring to your company. Get in touch with us directly to talk about the solutions you need and how we can bring value to your organization. And most importantly, I invite you to talk to our customers. Their opinions matter to us most.
Chief Executive Officer