Data3s wins tender to provide Closed Loop Marketing (CLM) pilot to Budapest-based pharmaceutical company Gedeon Richter Plc.

Data3s today announced that it has won a competitive tender to provide Gedeon Richter’s Czech Republic office with a pilot implementation of its own Closed Loop Marketing platform.

The decision in favor of Data3s comes at the end of a long tender process that included evaluations of market-leading CLM solution providers. Data3s responded to Gedeon Richter’s request with a proposal for a customized web-based CLM platform able to work on any device.

Speaking from Prague, Gedeon Richter’s Sales Director for Czech Republic, Josef Roušal, said, “The priority for us was seamless integration with eluzzion CRM. Data3s offered a solution that matched the competition in terms of presentation functionality but demonstrated a more flexible and robust support for CRM.”

“Data3s offered a solution that matched the competition in terms of presentation functionality but demonstrated a more flexible and robust support for CRM” – Josef RoušalAccording Juan Pacin, Creative Director at Data3s, “The CLM app we’re providing works as a perfect companion to their CRM, adopting the settings for each user. In this way, we can provided detailed reports that are beneficial not just for product marketing managers, but for the reps themselves. Think of it as Closed Loop Marketing plus Closed Loop Sales in one platform.”

“Our CLM platform represents a significant step forward in terms of integrated CLM and CRM,” said Jaroslav Hruska, Global Key Account Manager for Gedeon Richter at Data3s. “Not only does our client get all the rich functionality they expect from a leading CLM app, our tablet solution incorporates robust CRM functionality to give every sales professional the added boost of being able to perform all of their planning and reporting activities on the go.”

The CLM solution provided by Data3s includes important CRM tools for both pre-call planning and call reporting, as well as a variety of other mission-critical functions. “Our CLM app gives sales people full access to their customer database, allowing them to search for contacts, plan and report visits and other activities, manage samples and promotional materials, and, most importantly, process transfer orders,” added Mr. Hruska.

About Gedeon Richter

Gedeon Richter Plc. is a Hungarian-controlled Central-Eastern European multinational pharmaceutical company. The parent company and its manufacturing subsidiaries in four countries combine to form the region’s leading pharmaceutical manufacturing group. The Company’s products are available, through its own distribution network, to the inhabitants of some 100 different countries.

About Data3s:

Data3s is one of the fastest growing providers of software solutions for life sciences companies, bringing high quality solutions for customer relationship management, business intelligence, digital marketing, eLearning, clinical trials management, supply chain information management and ICT consulting to life science organizations world wide. Founded in 2006, Data3s is a privately-owned company headquartered in Prague, with partners and representative offices in Paris, Warsaw, Bucharest, Istanbul, Mumbai, Dubai, Jakarta and Sao Paulo.

For more information, please visit: http://data3s.com

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