In early 2008, Data3s started working with Google on the creation so-called “gadgets” for Google’s personalized homepage, iGoogle. Since then, we’ve created gadgets and other web apps from companies ranging from Vodafone to Reader’s Digest.
What are Gadgets?
Gadgets are mini web applications that function as branded portals between a company’s website and its customers’ home pages. As unique new marketing channel, an iGoogle gadget can help extend our customers’ reach, boosting their campaign performance in critical ways. Companies can use a gadget’s flexibility, mobility and reach to promote special offers, direct users to their websites, and increase their overall web presence.
How Do They Work?
Based on Google’s unique API, Gadget Ads can pull dynamic data feeds, images, videos, maps and other HTML content in real time, making it easier for companies to create interactive, targeted and updated campaigns with real added value for the user. Gadget ads integrate with your AdWords account to provide detailed interaction reporting.