Digital Signage is the focused distribution of branded digital video media to an extensive network of “captive audience locations,” such as doctors’ waiting rooms and reception areas, allowing advertisers to speak directly to their target customers.
We have all the professional skills, expertise and capacities necessary to deploy a large-scale digital signage network in the Czech Republic. Equally important, we are flexible enough to adapt to any IT need or infrastructural requirement, from satellite to LAN.
Our services include:
- the creation of unique playlists for each target location
- the delivery of media to remote hard drives for upload and storage
- remote monitoring / configuration of control settings (with semaphore)
- the establishment of entire physical system infrastructure (all HW components)
- full HW and SW support
What Are the Benefits?
In an era where opportunities for mass messaging are shrinking along with the effectiveness of “carpet-bombing”-style campaigns, targeted advertising has become more important than ever. Increasingly, advertisers are turning to niche markets, narrowcasting their messages directly to the consumers who represent the greatest potential.
Employing the principles of “captive audience” marketing, Digital Signage is a unique media channel which uses branded digital video content to target a focused consumer group. It is an ideal vehicle for the promotion of product, services, or brand identity.
How Do We Know That It Works?
For the past year and a half, Data3s has run a closed network covering over 500 gynecology offices across the Czech Republic for Hi-LCD a.s., a company focusing on “Woman’s View” media.
From the beginning, Data3s was able to provide crucial development and support services that made the success of this network possible.
As Jiři Emmer, the CEO of HiLCD, put it:
“Data3s … met all agreed deadlines and benchmarks, responding quickly and effectively to any issues which arose. In less than three months, Data3s managed to construct a framework for the entire project, from the development of core applications and DB structure to the acquisition of necessary goods and the formulation of a complete implementation plan. Installation was smooth and efficient, conducted with minimal disturbance to a sensitive environment and customer acceptance was high. Two months later, several hundred points were up and running without problems.”