Utilizing the principles of “captive audience” marketing, this unique media channel employs branded video content to target a focused consumer group.
LCD Digital Broadcasting is an ideal vehicle for the promotion of product, services, or brand identity. With the placement of third-party advertising, it can even become a new revenue stream.
A Modern Environment
Features such as visual entertainment and available wifi are already becoming standard in cafes and restaurants.
In the case of wifi at cafes, many patrons simply expect it to be available, and customers, especially tourists, will travel from place to place looking for the ones that offer wifi so that they can check their email, research destinations, and keep in touch with people at home. Because every LCD installation automatically includes the infrastructure required to create a wifi network at your site, it represents a twofold improvement in customer experience.
A Positive Atmosphere
Having a modern atmosphere means more than providing a service. It means doing it well, in way that both entertains customers while enhancing the client’s brand. Many franchises use television for audio-visual-entertainment, often to bad effect. The volume is too loud, the displays are obtrusively located, or the content is inappropriate for the atmosphere.
With a Data3s digital LCD network, you won’t have these problems. Playlists can be configured for individual sites within the network, according to their own needs, and all control settings can be maintained according to prescribed conditions.
Furthermore, because the content is remotely delivered to hard drives via secure LAN connection, customers will experience smooth play of all spots. That means: no skipping CDs or DVDs; no weather interference (which can happen with satellite uploading); and no “hacking” or insertion of unwanted content by 3rd-parties.