Letter of Reference
Zentiva (part of the Sanofi-aventis Group) is a modern pharmaceutical group specializing in the development, manufacturing and marketing of branded equivalents. We hold leading positions in the Czech, Turkish, Romanian, Polish, Slovak and Russian markets and are an important player in the Central and Eastern European region.
Since 2006, the Data3s team has supported our sales & marketing activities in a number of major Zentiva territories, including Poland, Romania, the Czech Republic, Slovakia and most recently, Turkey. Thanks to eZEN (eluzzion ZENTIVA) and Data3s’ strong CRM capability, we have been able to precisely analyze the efficacy our sales force and make timely adjustments during campaigns to improve results across the board.
From the beginning, Data3s worked with us to develop eZEN according to our specific requirements, individually customizing and enhancing critical functionalities and features for each territory as needed. Rollout in every case was smooth, handled by expert KAMs, and often completed in less time than promised. Likewise, training was thorough, timely and well structured, so that very soon everyone was comfortable using the system and ready to put it in action.
Throughout our cooperation, Data3s’ level of support has been exceptional, whether assisting with campaign management or setting up management reports. As for the system itself, I can say with confidence that it is the ideal tool for our sales force. Representatives appreciate eZEN’s attractive and easy to use interface, while management appreciate the customized reports that present information in a way they can read.
In addition to their technology services, Data3s has provided key insights into our business process, contributing substantially to the development of our internal Sales Force Effectiveness (SFE) concept and upgrading our eZEN to support the new SFE initiatives.
Our experience working with the Data3s team lets us recommend Data3s as a trustworthy and professional partner, an expert in pharmaceutical CRM who is able to fulfill a number of valuable functions in support of our sales and marketing activities.
Sincerely,
Petr Kozel
Commercial Director, Zentiva N.V.
31 March 2009
Download a scan of the original signed letter here.
